Our name GAIAM was created as a fusion of the words Gaia — the name for Mother Earth in the Minoan civilization in ancient Crete — and “I am.” It symbolizes the interconnection of the Earth and all the life it sustains.

Gaiam (pronounced "guy-um") was founded on the concept of making decisions based on personal values that consider all aspects of our lives, as well as our impact on others and the planet, today and in the future. This concept is already shared by over 50 million people in the United States alone — and we believe that it is not just a trend, but a major cultural shift.

We see signs everywhere in today's life experience of how conscious lifestyle values — including social and environmental responsibility, health and wellness, and personal development — are driving more consumer purchase decisions and pervading an ever-wider range of venues, from mass-market grocery stores to online communities. We believe that a growing number of people have a desire for media and products that inspire them to expand their awareness and pursue positive change in their lives.

Launched in 2006, Gaiam Life (Life.Gaiam.com) is Gaiam's first attempt at using the Internet as a gathering place to communicate our values and to provide people with a gathering place to share thoughts, ideas and feelings about the world we live in and our relationship with it. We hope that our microcosm of the world community is a nurturing, supportive, positive destination for people seeking health, wellness and sutainable living.