Build Your In-Studio Yoga Store With Our Top 5 Essentials

Tips for stocking your yoga studio from
Ready to stock your yoga studio with all the essentials but have no idea where to start? Learn what products will wow your clients, whether they’re seasoned yogis or beginners just hitting the mat for the first time.
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1. Yoga Mats
Every student is different, so it’s essential that you offer the right selection of yoga mats to appeal to every yogi. For a small studio, we recommend carrying six to eight classic mats and two to three premium mats, as well as a selection of our professional-grade Sol mats.
Our classic mats are perfect for beginning yogis who may be less likely to commit to a more expensive mat until they’ve decided that yoga is really for them and can fully appreciate the benefits of a premium- or professional-quality yoga mat.
More advanced students will love the Gaiam Sol line. These mats are a bigger investment, but they will last longer and provide a better grip. Stock the Gaiam Sol Power-Grip Yoga Mat as well the Gaiam Sol Premium-Grip Yoga Mat (8mm) for students with sensitive knees or who prefer more cushioning.
If you offer heated yoga, make sure to include the Gaiam Sol Dry-Grip Yoga Mat, which is constructed from a moisture-wicking material that increases grip as the temperature (and perspiration levels!) soar.

2. Yoga Blocks

Yoga blocks are beneficial to every yoga student’s practice.
The most popular yoga block is our Yoga Essentials Block, which is lightweight and provides the stability needed for optimal alignment, deeper poses and increased strength.
Students looking for a firmer yoga brick will appreciate the Gaiam Sol Natural Cork Block, which also makes a great meditation seat.

3. Yoga Straps

Yoga straps help students get deeper in their stretches and take their practices to the next level.
Gaiam’s Organic Cotton Yoga Strap (available in both 6-foot and 8-foot lengths) suits students of varying heights. Also consider offering our durable Gaiam Sol Premium Yoga Strap as a higher-end and higher-quality option.  

4. Mat Bags and Slings

Yogis looking to get organized will appreciate a yoga mat bag or a yoga sling. Display a wide variety to accommodate every student, and consider carrying similar and complementary patterns (such as our Marrakesh and Watercress designs).

5. DVDs

Yoga DVDs can be a great resource for students with busy schedules. Plus they’re great sellers. Skeptical? Don’t worry — studios that sell DVDs quickly find that DVDs do not compete with the one-on-one attention students receive in a live yoga class.

Gaiam offers a wide variety of DVDs for students of all ability levels. Chrissy Carter’s Beginning Yoga DVD is an essential for yoga newbies, while advanced students will enjoy the challenge of Seane Corn’s Vinyasa Flow Yoga DVD and Rodney Yee’s Power Yoga or the targeted sequences of Colleen Saidman’s Yoga for Weight Loss DVD. In addition, YogaKids is a great DVD series for parents looking to introduce their children to the practice.
Unsure of what else to stock in your studio? Have tips for other studio owners? Leave your questions and comments below. Happy shopping!

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