Celebrity Planet: Scarlett Johansson's a Celluva Environmentalist

Somewhere in between planning a wedding and visiting Rwanda on behalf of Bono's RED initiative, big-screen stunner Scarlett Johansson is helping launch a campaign to recycle old cell phones.

Scarlett Johansson PSA

Playing off posters for her upcoming comic-book thriller The Spirit, the Environmental Media Association and Lionsgate studio created ads featuring ScarJo and her equally sultry costar Eva Mendes urging chatters to recycle their used cell phones. The PSAs feature the movie's tagline, "Answer the call!" The ad also features 10 eco-friendly tips, from quitting bottled water (it takes approximately 1.5 million barrels of oil to make the bottles of water used in the US each year) to using recyclable shopping bags (in the US we use about 100 billion plastic bags a year).

I'm sure some readers will drool over the ads, which will appear in magazines like People, but I hope people pick up a few tips as well.

Live ... from India ... it's Live Earth! It was announced this week that India will host a Live Earth concert on Dec. 7, featuring stars from the world of music, film and television to raise funds for solar energy. The lineup is still being finalized, but New Jersey native Jon Bon Jovi has already signed on. "I can't wait to come to Mumbai," the rocker said in a video played at the news conference announcing the big event.

Hollywooders can now shop 'til they drop and be kind to Mother Earth. This week was the grand opening party for HLNR (H. Lorenzo North Robertson), a green store in Los Angeles that was constructed from renewable materials, runs on solar-power, uses recycled hangers, racks and shelves, and has a paper-free bathroom. Even the clothes are eco-friendly! Celebrities like Dancing with the Stars' Brooke Burke, who has a line of organic products called Baboosh, were there to celebrate — and leave a very small carbon footprint.

You'd think Brad Pitt and Angelina Jolie would have time to do nothing else but change diapers, but earlier this week they donated $2 million from their Jolie-Pitt Foundation to build a clinic in Ethiopia for children affected by HIV/AIDS and establish a program to treat TB in children and adults. The center will be named after their 3-year-old daughter Zahara, who hails from that nation, with the hope that she'll take it over and run it one day.

Lastly, I've heard some doozies, but this may take the cake ... or chicken! According to the Web site Exposay, Michael Jackson thinks peeling the skin off a chicken makes it organic. "When we hang out we visit antique stores, play Frisbee and go to KFC," his close pal David Gest said recently. "[Michael] thinks if you peel the skin off the chicken, it makes it organic. He cracks me up." Um ... I think Michael needs to spend more time surfing through Gaiam's Green Living section.

See you next week!


Check out past Celebrity Planet columns:

Biggest Loser Host Alison Sweeney's Eco-Attitude
Adrian Grenier Spends Green to Go Green

Matt Modine Pedals His Message at DNC

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